The Power of Personalization ...
Do you remember the last time you received a hand addressed envelope? If you’re like most people, that handwritten mailing was the first piece you opened. In our digital age, real handwriting has become rare and unexpected. Regardless of your industry – whether it is financial sales, professional services, non-profit or retail, handwritten mailings are an effective way to capture the attention of your customers and have been proven to increase direct mail response rates by 300% or more.
A growing number of marketers are using real handwriting when they send out mailings like holiday greeting cards, thank you cards, product announcements, prospecting letters, and fundraising requests for donations. Not only are these handwritten mailings eye-catching, but they add a human touch that is absent from most direct mail campaigns.
If you want to improve your direct mail return on investment use real handwriting or a high quality substitute, here are a few tips to keep in mind while you plan your campaign:
Use Hand Addressing on the Outside Envelope
Since this is the first thing your customers will see, a hand addressed envelope will greatly increase the chance that your customers will open and read your message. Plus, when you hand write someone’s name, you are telling them that they are important to you. This extra personal touch can be very effective. When mailing to executives, the hand addressed envelope denotes a personal correspondance and thus usually prevents the gatekeepers (receptionist, administrative assistants and secretaries) from opening the mail first before passing it along too the boss.
2. Include a Handwritten Call-to-Action
So they’ve opened your envelope - now what? Although you’ve crossed one of the biggest direct mail hurdles, the ultimate goal of your mailing is to receive a response. A handwritten call-to-action is eye-catching and adds an extra personal touch that makes it more enticing for your recipient to respond.
3. Use a first class commemorative Stamp.
The next time you want to reach your clients, go back to the basics and use real handwriting and affix real stamps, preferably commemorative stamps, they will enhance the look of the entire piece. Many times you can find a stamp that compliments your mail piece design .
With a little planning, you can send powerful handwritten mailings that are personal, effective and improve your direct mail return on investment ... and that is where we come in because we do it all, and we do it all beautifully.
Pen & Ink offers a wide variety of services and is always willing to work with you to get you exactly what you want. Be sure to check out the samples for each catagory.